What is Google Analytics?
Google Analytics is a web analytics tool provided by Google that records and reports website traffic. It is now available as a platform within the Google Marketing Platform. For search engine optimization (SEO) and marketing purposes, it gives statistics and basic analytical tools. Anyone with a Google account can use the service, which is part […]

How does Influencer Marketing help in Digital Marketing?
Influencer marketing is a form of social media marketing. It includes product or service marketing and endorsements from influencers, persons, and organizations with a perceived level of awareness or societal effect in their industry. Influencer marketing will get your brand promoted daily on different channels by popular people. These content makers are often followed by […]

Why Digital Marketing Strategies for E-commerce?
Digital marketing is the use of the internet and other types of digital communication to promote brands and interact with potential customers. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages. E-commerce refers to the purchasing and selling of goods and services, as well […]
